At a press event on Thursday, Facebook’s director of mobile engineering told reporters that Home had been downloaded “just about” 1 million times. On Sunday, Facebook Home was classified as having been installed 1 million – 5 million times in the Google Play Store. Facebook did not immediately respond to our request for comment about when exactly it passed the million mark.
While it’s certainly a good milestone to reach, demand for Facebook Home appears to be dropping off. It took Facebook 10 days to hit 500,000 downloads and about twice that long to hit 1 million. Data from App Annie, which tracks app store rankings, shows that Facebook Home is currently below the top 100 Android apps in every country where it’s available. In the US, it barely cracked the top 50 at its peak and has since dropped out of the top 300.
Many developers would be ecstatic to have their app downloaded 1 million times, but for Facebook, that represents a drop in the bucket considering it has more than 750 million active monthly mobile users. It also seems unlikely that all of those who have downloaded the app continue to have it installed on their phones, considering that Facebook Home has just a two-star rating in Google Play right now.